Charles has a PhD in Operations Research. He is a leading AI and Data Science voice and a Behavioural Predictive Analytics enthusiast. He has published more than 150 research outputs with strong scientific rigour. Skilled in the art of monetising data, with a strong sense of data ethics, and a demonstrated ability to leverage data assets for enhanced business performance. Skilled in AI and ML Algorithms, (Big) Data Science, Market/Marketing Research, Statistical Modelling, and Optimisation Techniques. An AWS Certified Cloud Practitioner, a Six Sigma Black Belt, and a Fellow of the Royal Statistical Society.