Verity Gough
Member Since: 28th Nov 2015
19th Nov 2015
Mobile apps for marketing: A best practice guide
Mobile apps went through a bit of a wobble back in 2010. The tech was clunky, brands only seemed to use them to push marketing content and...
Technology
16th Nov 2015
Was 2015 the year that marketing became mobile-first?
So far, 2015 has exceeded expectations with regards to the meteoric rise of mobile as a marketing channel. Not only does it continue to...
Strategy
12th Aug 2015
How to survive the sales apocalypse
SAP’s latest research report, entitled ‘ The Future of Sales ’, has certainly caused a stir. While the study sought to uncover how sales...
Sales performance
23rd Jun 2015
How to beat shopping cart abandonment in five steps
Ecommerce may have been around for a while but consumer attitudes towards online shopping are poles apart from the traditional high street...
Ecommerce
23rd Mar 2015
Is contextual marketing the undeniable future for marketers?
While data-driven marketing has risen in prominence in recent years, the latest marketing discipline to splinter off from this promises a...
Strategy
13th Jul 2009
Talking ‘bout my generation
Marketers have long studied different age groups for answers on how best to engage them. But who are we referring to when we break down the...
Strategy