Vicky is co-founder of lens – an insight-led consultancy specialising in customer journey mapping and Experience Design, CX strategy and customer insight. Vicky set up lens with a former colleague from KPMG Nunwood where she spent 6 years heading up the Experience Design team, supporting leading businesses across financial services, retail, travel, utilities and telecoms. lens was born out of an ambition to help clients improve their customer experience through better use of insight. Vicky is a strong believer that real customer insight is about making the right connections - connecting all sources of data and insight to improve, manage and deliver a better customer experience.