As businesses gather more and more customer information, it becomes infinitely more important to be able to interpret this and deliver the holy grail – an extraordinary customer experience. As a customer it is a little scary that people have this sort of information and even today, it surprises me to receive a personalised email talking about something I actually might be interested in! The majority is just junk, so how do businesses manage to deliver me the right message at the right time? Business Intelligence is absolutely vital and the key to this is a software system that collates data from across the business (from customer service to sales to finance) and allows you to interrogate it at different levels to get the information you need, whether it’s about staffing across your business or sending out targeted campaigns. Interested? Check out what one of our Sage 200 customers thinks. They own one of the largest art retail stores in Scotland and have used Sage software to improve efficiency across their business and expand into online sales.