Member Since: 28th Oct 2016
Virginia has been Managing Director of customer experience specialists Network Research & Marketing Limited since 2007 having joined the agency in 1996. She has over 30 years’ research experience with the last 10 spent helping leading blue chip businesses improve their customer relationships.
In 2013 Virginia spearheaded a revamp of Network, including a brand relaunch and positioning refresh. This has significantly enhanced and extended the company’s marketing and PR programmes.
Virginia is a Full Member of the Market Research Society (MRS), a member of the International Journal of Market Research editorial advisory panel (IJMR) and current Chair of BIG (Business Intelligence Group).
Managing Director Network Research
8th Feb 2017
Loyalty has long been a core metric in the area of customer satisfaction and a corner-stone of the customer experience industry. We all...Blog
15th Dec 2016
Last week I was buying something for my house, online. Once the purchase was complete I received an email with a link to a very short...Blog
31st Oct 2016
Business is booming for customer experience management and it’s expected to get even bigger, with a recent market study by analysts Markets...Blog