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William Beresford
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Member Since: 17th Nov 2009
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William is co-founder and leads the strategy for the UK’s leading customer insight group, Beyond Analysis. In his role, William has overall responsibility for advising clients and developing the data vision and solutions that enable clients to transform their business with data. Along with Paul Alexander, CEO, William established Beyond Analysis in 2007 and has worked tirelessly to exceed the company’s aggressive growth plans.

William Beresford
Co-Founder & Partner Propositions Beyond Analysis
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22nd Dec 2021

What role will data science play in shaping the future of CX?

The volume of data available to businesses continues to grow. In 2022 and beyond and we will see the value of data science and analytics...
Data
5th Feb 2010

The five customer insight basics to drive engagement

Many businesses have bought into the idea that they have access to a great source of intelligence about their customers that they can use...
Data

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