Zaheer Gilani is Account Director, Public Sector UK&I at Genesys. Prior to this position, he was the Director of Experience Innovation at Genesys. He's an experienced Customer Service and CX industry veteran with over 20 years of experience working and consulting for FTSE 100 brands globally. Zaheer is the author of "Customer Journey Mapping Workbooks," founder of CXBrainstorm and has developed and launched the CX industry’s first Customer Experience Casual 3D mobile game.