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Zhecho Dobrev
Member Since: 9th Feb 2010
Zhecho Dobrev
Principal Consultant Beyond Philosophy
Articles
Blog posts
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12th Sep 2022
How listening to customers has led to multimillion dollar mistakes
Why do so many customer experience programmes fail to show tangible benefits? Why do customer experience programmes and metrics stagnate?...
Voice of the Customer
26th Aug 2022
CX lessons from the remarkable recovery of the worst school in America
Have you heard about the Legend of Stanton Elementary? Back in 2010, Stanton Elementary, a school in the disenfranchised neighbourhood of...
Engagement
11th Aug 2022
The biggest miss on business radars: Why emotional attachment is the key to customer-driven growth
Hands up, if you think relationships are essential in business? We see a forest of hands up in the air every time we ask this question. But...
Loyalty
20th Jun 2012
Smartphones and the telecoms customer experience
