Member Since: 21st May 2012
Zhecho Dobrev is a Principal Consultant at Beyond Philosophy. For over 10 years as a part of the Beyond Philosophy team, Zhecho has been helping many of the world's most prestigious organizations improve their Customer Experience including American Express, FedEx, Heineken, and Caterpillar to name a few. Zhecho has covered large ground, having worked extensively in the US, Canada, UK, Europe, Middle East, and East Asia.
Zhecho's expertise conducting advanced customer research and data analysis to uncover subconscious and emotional value drivers, as well as unmet customer needs in the market; applying Behavior Science principles in marketing and customer experience, conducting Journey Mapping projects, and lately – Facial Emotion Recognition and AI.
Zhecho is also a sought-after International Conference Speaker.
Principal Consultant Beyond Philosophy
9th Feb 2021
Customers want to "buy into" not just "buy from" - and these are the brands that understand that best
I was sitting at home and watching the results of the closely contested US election unfold on CNN when I kept seeing a Hyundai commercial...Loyalty