Zhecho Dobrev is a Principal Consultant at Beyond Philosophy. For over 10 years as a part of the Beyond Philosophy team, Zhecho has been helping many of the world's most prestigious organizations improve their Customer Experience including American Express, FedEx, Heineken, and Caterpillar to name a few. Zhecho has covered large ground, having worked extensively in the US, Canada, UK, Europe, Middle East, and East Asia.

Zhecho's expertise conducting advanced customer research and data analysis to uncover subconscious and emotional value drivers, as well as unmet customer needs in the market; applying Behavior Science principles in marketing and customer experience, conducting Journey Mapping projects, and lately – Facial Emotion Recognition and AI.

Zhecho is also a sought-after International Conference Speaker.