11 reasons why customer service chatbots fail

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5th Aug 2019

Vendors are promising the world with their chatbots or virtual assistants. However, 54% of online US consumers think that interactions with customer service chatbots will negatively impact the quality of their lives.

Forrester also predicts a chatbot backlash this year. A customer called the virtual assistant of a business he was dealing with a “virtual idiot”. How do you prevent your virtual assistant from suffering such ignominy?

Here are 11 mistakes to avoid.

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