5th Apr 2017

15 ideas for anchoring your marketing approach

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​Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.

Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalise engagement and move to a more customer-centric approach that will help you meet – and exceed – these expectations.

Key Takeaways

  • ​Hyper-informed customers and prospects have high expectations
  • Marketing and technology teams need to work together and share data and information
  • There are 15 ideas you can implement across a customer journey to better engage customers

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