15 ideas for anchoring your marketing approach
In association with
Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.
Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalise engagement and move to a more customer-centric approach that will help you meet – and exceed – these expectations.
Key Takeaways
- Hyper-informed customers and prospects have high expectations
- Marketing and technology teams need to work together and share data and information
- There are 15 ideas you can implement across a customer journey to better engage customers
