Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.
Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalise engagement and move to a more customer-centric approach that will help you meet – and exceed – these expectations.
Key Takeaways
- Hyper-informed customers and prospects have high expectations
- Marketing and technology teams need to work together and share data and information
- There are 15 ideas you can implement across a customer journey to better engage customers
IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges.
Watson Marketing is the only marketing platform of its kind that uses cognitive technologies to help businesses...
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