Digital isn’t the future. It’s the present. And those who aren’t joining the movement are getting left behind. B2B organisations will have to not only embrace digital experiences as a necessity for their operational survival, they will also need to continuously measure how these changes are impacting their long and short-term growth. For scalable growth, B2B organisations should be monitoring Net Promoter Score (NPS), Customer Lifetime Value (CLV), and Sales Efficiency. While you might be familiar with these metrics, finding simple, effective ways to improve them isn’t always so straight forward.