You understand that customer experience has a business impact. But where do you start improving it? And what will the ROI of those investments be? Whether you or your colleagues are asking these questions, this e-book is packed with answers, including:
- A crash course in experience economics: the science behind the financial impact of your customer experience.
- Action plans to help you reduce critical painpoints, build customer loyalty, and foster customer experience passion throughout your organization.
- Stories from industry leaders like PayPal and Choice Hotels that are using experience economics to increase revenue.