Capturing and using browse data has become an increasingly important part of an effective lifecycle marketing programme. But are you fully utilising this data to turn browsers into buyers?
In this paper you'll learn:
- Why browse recovery is a critical component of lifecycle marketing.
- The important role it can play in your abandonment strategy.
- Best practices for executing a successful programme.
- Demonstrated metrics from an online retailer.
Bronto Software, a NetSuite company (NYSE: N), provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide.
Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex,...
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