What you'll learn:
More than 95% of visitors leave your website without making a purchase. Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery work.
Delve into the four-step strategy retailers have used to successfully deploy browse recovery messages.
- Learn how to track event data to capture all product views.
- Get tips for configuring rules and designing your browse recovery emails.
- Optimize your campaign for better results.