A Strategic Framework for Customer Relationship Management

In association with
1st May 2003
Professor Adrian Payne, Director, Centre for Relationship Marketing at the Cranfield School of Management sets out to provide a strategic framework for understanding and implementing Customer Relationship Management (CRM) as an effective means of ensuring the overall business strategy delivers increased shareholder results.

Download this Resource

Name *
Company *
Position *
Phone *
Address 1 *
Address 2
City *
Postcode *

By submitting this form you agree to our terms and conditions