For most businesses, the decision to offer personalised, real-time, right-now experiences is out of their hands. Instead, the better question is “How do we make real-time marketing work?” Any organisation can personalise experiences appropriate to the individual—but at what cost and benefit?
In this eBook, Pegasystems’ Matt Nolan explains how predictive analytics is the foundation of real-time marketing and identifies the right combination of strategy and technology that enables the four cornerstones of real-time marketing: relevance, business need, context, and consistency.
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