Are you keeping up with the GenJonesers?

In association with
17th Aug 2004

'Mature' and 'Boomers' mixed up with your 'Xers' and 'Yers'? Not sure where your 'Pre-Boomers' and 'Millennials' fit into the hierarchy of age segmentation?

Don't worry. There are other marketers, just like you, too embarrassed to share their generational doubts and questions. This is an article written for people who feel lost in the Sea of Silly Names that masquerades for a scientific method of age segmentation.

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