ASP CRM – Beyond the Sales Pitch

In association with
7th Feb 2006

"No Software" the material screams. No more messy meetings filled with incomprehensible IT jargon, and no more discussions of 6 month project delivery timelines. All of this can be yours at a lower cost (of course) along with what every self respecting business manager wants – direct control. The application service provider (ASP) CRM pitch is certainly seductive for executives or line managers in marketing and sales who are focused on results driven solutions - not IT projects. Is CRM this "Easy?"

By Doug Jones, The North Highland Company

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