B2C e-Commerce Information Systems

11th Dec 2000
According to this paper most e-commerce enterprises are not prepared for success. e-Commerce enterprises climb a steep IT ramp that must provide bullet-proof continuous availability, scalability for millions of users, and sophisticated user-relationship-management clickstream data warehouses in the first months of business. This paper explores the common pitfalls in the design and implementation of a successful e-commerce information architecture. After identifying the most common problems, the paper shows how to 1) architecturally guarantee continuous Web site availability and scalability; 2) successfully implement a clickstream data warehouse; and 3) create a contractual environment with technology suppliers that ensures the business success of the e-commerce enterprise.

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