3rd Feb 2017

Banks: Stop making it hard to be your customer

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An interesting paradox exists in terms of what banking leaders believe drives customer loyalty in their sector, and the reality. 

Indeed, in many cases, loyalty is as much about honing in on what creates disloyal and defecting customers as opposed to the improvements that can foster more loyalty, as this report examines.  

Download the guide now and learn:

  • The counter-intuitive, but proven, path for driving customer loyalty
  • Four common points of high effort in digital customer journeys and how to solve them
  • Descriptive visuals that show you what your low-effort customer interactions look like

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