A recent survey by The Economist Intelligence Unit (EIU), sponsored by SAP, reveals that west European marketers are already collecting a large quantity of contextual information about their customers and prospects.
But how can you use this contextual data to improve marketing results?
Read this research report to learn
- How to engage customers and prospects
- How to put this information to use
- How to overcome the challenges of contextual marketing
- The privacy issues you need to be aware of.