Beyond personalisation: A European perspective on contextual marketing

In association with

A recent survey by The Economist Intelligence Unit (EIU), sponsored by SAP, reveals that west European marketers are already collecting a large quantity of contextual information about their customers and prospects.

But how can you use this contextual data to improve marketing results?

Read this research report to learn

  • How to engage customers and prospects
  • How to put this information to use
  • How to overcome the challenges of contextual marketing
  • The privacy issues you need to be aware of.
SAP Beyond Personalisation

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