Beyond personalisation: A UK perspective on contextual marketing

In association with

UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge

Download this research report to learn: 

  • The role of context in the future of marketing strategy 
  • How to use customer data 
  • How to encourage customers to share their contextual information

 

SAP Beyond Personalisation UK

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