Beyond personalisation: Retailers’ perspective on contextual marketing

In association with
17th Nov 2015

Retailers today need to find an optimal balance of digital and in-store experiences that engage customers and increase profitability. How can you make the most of contextual customer data to improve your marketing results?

Download this research report to learn: 

  • What's on the agenda for retail marketers?
  • How can you collect customer data?
  • How and where you can use contextual information 
  • Challenges and risks of contextual marketing
SAP Beyond Personalisation

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