Building a CRM Capability in an Irish Communications Company

11th Dec 2000
This conference presentation looks at the development and application of a Customer Marketing Database (CMD) within the specific environment of a Republic of Ireland company. The key capabilities of the CMD are described, together with the importance of integrating it with the current system and the newly required customer facing system. The presentation looks at the campaign process and provides a case study demonstrating the results of CMD implementation.
MyCustomer.com

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