Business case blues revisited

In association with
12th Sep 2007
Many managers have been inundated with information about the benefits of implementing CRM/SFA and Customer Data Integration CDI but little has been written to help a manager/leader navigate through the rather treacherous waters of building a sound business case. Where and how do you start figuring out the Return On Investment (ROI) and what real benefits will there be and oh what are Real Options , why bother and what about all the hype about business cases anyway. Don’t you create a business case for CRM the same way we would for an accounting system or a new piece of hardware? This article introduces some of the ways you can go about creating you own set of inputs to your very own and unique business case.

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