Business Case Blues: The Joy of Writing a Business Case

11th Dec 2000
This article introduces some of the ways you can go about creating you own set of inputs to your own, unique CRM business case. It introduces a range of approaches to consider: Political, Analytical, Economic (including Return on Investment, Net Present Value, Internal Rate of Return), Cost Reduction and Strategic. Technical issues are also considered. The paper is supported by graphs and diagrams.

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