Buying CRM: your 2017 handbook

Designed to help savvy buyers make a well-informed CRM buying decision, this eBook explores how you can choose the right CRM for your business in 2017.

Key findings include:

• How to craft a winning CRM strategy that is based on core business needs and objectives
• The do’s and don’ts to consider when outlining the key CRM requirements
• The best approaches for shortlisting CRM vendors