Change Conversations, Change Culture

In association with
20th Jan 2006

Instead of trying to get management buy in to customer management, get organisational opt-in. But first we need to understand the power of everyday conversation at the water cooler, and how narrative techniques can change them for the better. In this foretaste of his new book Freedom & Power at Work, David Firth explains how this works.

By David Firth, One
MyCustomer.com

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