Changes in consumer habits: Looking back on the last 12 months of retail
In their latest edition of the Changes in Consumer Habits series, Intouch Insight dive into how expectations have changed over the last year in the retail sector.
Through surveys carried out over the course of 11 months, they were able to see how lockdown measures have affected consumer choices. For example, in May 2020, cleaniness was of most importance to customers when deciding whether to visit a store. However, surveys conducted in October 2020 and March this year showed that this is now outranked by price and location.
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