5th Oct 2015

Consumers Tell All: Shopping cart use & expectations

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For Part 3 of Bronto’s 'Consumers Tell All' series, online shoppers were asked how they use shopping carts and what they expect to happen when they leave items behind.

While some consumers still abandon shopping carts with no plans to return, the results of the study show that the shopping cart has become a tool shoppers use to learn more about items prior to purchase, transition between devices and channels, and eventually complete orders.

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