CRM Implementation Strategies

11th Dec 2000
This presentation begins by outlining some key success factors (KSFs) for CRM implementation: *Business KSFs: intelligent analysis of business opportunities, focused cross-functional team, clear vision and strong leadership *Technical KSFs: phased implementation of database and functions, flexible functionality and database, acceptable performance. The implementation process is then analyzed in terms of components, sources of value, strategy, outline plan, key issues and questions for client. The presentation concludes by suggesting some post-implementation "next steps".

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