CRM without compromise

In association with
27th Sep 2006

Businesses across the globe are coming to or already have recognised the full importance of Customer Relationship Management. However, in our race to improve operational efficiency, sales force automation, and other business processes, have we lost sight of the fundamentals?

This whitepaper from Bob Stutz, Senior Vice President and General Manager CRM Global Strategy and Product at SAP AG, looks at the crux of CRM, and highlights the importance of remembering these issues when creating a true Customer Relationship Management programme. By Bob Stutz, Senior Vice President and General Manager CRM Global Strategy and Product at SAP AG
MyCustomer.com

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