Customer-Centric Data Warehousing: The Four Challenges

11th Dec 2000
This article begins by considering the nature and rewards of a customer-centric data warehouse. Four challenges inherent in building a customer-centric data warehouse are identified: (1) customer data requires integration to build a unified view (2) names and addresses require special attention to match customers (3) update complexity to maintain the unified customer view and add new customers (4) separate tools to build and maintain the customer warehouse. A tool evaluators checklist is provided, and the paper concludes by suggesting that complete, integrated transformation and cleansing tool is essential to success.
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