Across every sector, millennials are driving dramatic change to the customer feedback process, yet the insurance market has largely remained static in response.
With millennials accounting for a third of the world’s entire population, the changing digital behaviours of this large demographic represent an opportunity.
This whitepaper examines the key trends forcing global insurers to rethink their approach to feedback, including:
- why 70% of consumers say they are dissatisfied during the managing policies and claims stage of the insurance journey.
- which devices and channels are most conducive to capturing feedback during the customer journey.
- the hazards that lie ahead for the brands unwilling to meet the changing demands.
Lots of companies can help you capture Voice Of the Customer (VOC) insights, but the ResponseTek Listening Platform sets VOC free throughout your enterprise. We connect you to your target customers – on their terms, so you can engage in conversations that will help you create memorable, repeatable results that your customers love.
Download this Whitepaper
Share a few of your details to download your copy