When MyCustomer surveyed 250 CX professionals in 2018, it found that 67% undertake some form of journey mapping – with 85% reporting that it was delivering a positive impact.
Whether your organisation is yet to adopt customer journey mapping, or is doing so but feels it could improve the way it conducts its mapping and uses the insights, the 2019 Customer Journey Mapping Guide shares practical advice and best practices that will prove invaluable. The Guide covers topics including:
- What is customer journey mapping and why is it so important?
- How do you create a customer journey map?
- How do you ensure that your customer journey map drives change?
- What are the common pitfalls to avoid?
iPerceptions is a leading digital customer research company that is evolving digital analytics, enriching marketing technologies and improving customer experience for over 1,500 brands across 80 countries.
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