Customer journey mapping is a discipline that seems to be perennially popular in customer experience circles, but how well-adopted is the practice and how successful are practitioners at using it?
MyCustomer’s customer journey mapping research report hones in on some key areas, unearthing findings around:
- The maturity of the discipline
- Who takes ownership
- What tools businesses use to supplement their journey mapping practices
- How successful businesses believe they are at it
Here’s a snapshot of just a few of the findings:
Download now for the full research analysis and to benchmark how your own journey mapping practices compares with global trends.
Quadient is the driving force behind the world’s most meaningful customer experiences. By focusing on four key solution areas including Customer Experience Management, Business Process Automation, Mail-Related Solutions, and Parcel Locker Solutions, Quadient helps simplify the connection between people and what matters. Quadient supports...
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