Customer journey mapping is a discipline that seems to be perennially popular in customer experience circles, but how well-adopted is the practice and how successful are practitioners at using it?
MyCustomer’s 2018 customer journey mapping research report hones in on some key areas, unearthing findings around:
- The maturity of the discipline
- Who takes ownership
- What tools businesses use to supplement their journey mapping practices
- How successful businesses believe they are at it
Here’s a snapshot of just a few of the findings:
Download now for the full research analysis and to benchmark how your own journey mapping practices compares with global trends.