Customer journey mapping research report 2018

In association with

Customer journey mapping is a discipline that seems to be perennially popular in customer experience circles, but how well-adopted is the practice and how successful are practitioners at using it?

MyCustomer’s 2018 customer journey mapping research report hones in on some key areas, unearthing findings around:

  • The maturity of the discipline
  • Who takes ownership
  • What tools businesses use to supplement their journey mapping practices
  • How successful businesses believe they are at it

Here’s a snapshot of just a few of the findings:

Download now for the full research analysis and to benchmark how your own journey mapping practices compares with global trends. 

Download the research report

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