Customer service in European retail banking

In association with
12th Jul 2016

In the age of digital communication, it’s crucial to have a foundation for viewing your business from the customer’s perspective, in order to develop effective and modern communication strategies that identify the important touchpoints. And that is especially true in retail banking, where customers want to interact along with their expectations, and this is forcing a total rethink of how to do business.   

This report, in association with SugarCRM, helps to clarify many of the aspects involved in that understanding as well as research and findings from the retail banking sector.


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