Customer vulnerability: Putting guidance into practice
Discover how your organisation can better support vulnerable customers as part of your CX programme.
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FCA research has shown that the COVID-19 pandemic has left 27.7 million UK adults with characteristics of vulnerability, up 15% from the previous year.
With increasing demand on organisations to ensure they are supporting vulnerability within customer experiences, the FCA has issued guidelines for organisations to follow.
Using these guidelines, Aptean have created this free eBook in partnership with KPMG, ComplaintsEQ and Vulnerable Customer Consultant Helen Pettifer. This resource is essential reading for any organisation that is serious about supporting their customers. Customer vulnerability is a rising issue that isn’t going anywhere – step up or risk getting left behind.
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