CX leadership in an uncertain economy: A customer experience survey

The global economy is reeling from a series of destabilising events. As The World Bank recently noted: "The war in Ukraine, lockdowns in China, supply-chain disruptions, and the risk of stagflation are hammering growth. For many countries, recession will be hard to avoid." As a result, many organisations are now having to reassess their strategies as they prepare for recession. So what does this mean for customer experience programmes and the CX leaders that are tasked with driving customer-centric change at their organisations?

MyCustomer conducted a survey of 150 senior CX professionals to understand how the economic climate is impacting customer experience programmes and CX leadership.