24th Aug 2015

Data-driven marketing in the retail sector

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This report examines the growth of data-driven marketing in the retail sector. With customer satisfaction and loyalty scores declining, data is becoming a vital resource for unlocking our understanding of customers, across channels. 

The report shares how new data streams are opening up opportunities for retailers to improve customer engagement, and help gain a broader view of their customer to build loyalty. 

You will learn: 

  • Current trends in retail
  • The obstacles retailers face
  • Future opportunities in data-driven marketing
  • The level of data-driven marketing maturity in the sector.




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