This report examines the growth of data-driven marketing in the retail sector. With customer satisfaction and loyalty scores declining, data is becoming a vital resource for unlocking our understanding of customers, across channels.
The report shares how new data streams are opening up opportunities for retailers to improve customer engagement, and help gain a broader view of their customer to build loyalty.
You will learn:
- Current trends in retail
- The obstacles retailers face
- Future opportunities in data-driven marketing
- The level of data-driven marketing maturity in the sector.