Data Mining Overview

11th Dec 2000
"Where should I spend my budget?", "How should I segment my customers for CRM?", "Which customers should I select for product campaigns?" and "How is it possible to make communications relevant in time?": it is these questions that data mining attempts to address. This presentation demonstrates how data mining can do this, by looking at when it should be used and the processes of this usage (including the notion that it is based upon the principle of automatic feedback). The potential for data mining via segmentation is considered in terms of actual and potential profitability. It is shown how propensity and segmentation modeling can relate to this. Included in this presentation is a concise list of data mining key success factors.

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