UK consumers are now more than ever shopping online, browsing for goods and contacting retailers in a vast variety of ways.
With constant innovation of technology and new touchpoints emerging all the time, retailers need to understand how best to communicate with and support shoppers.
This guide investigates how online consumers shop and more importantly the growing use and need of emerging customer support channels available, including peer-to-peer customer service.
iAdvize is a conversational commerce platform that enables businesses to engage their customers and prospects whether they’re on the website or on social media from one messaging solution (chat, voice, video). Visitors can get real-time advice from customer service but also from advocates, members of the brand community.
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