Whether you are just starting your company’s CX journey or you are well on your way, this white paper will help you develop a thorough understanding of the discipline and the many ways organisations view and implement CX strategies, processes, and technologies. We’ll start by defining customer experience and its importance before discussing common structures for CX roles, following up with the six pillars of CX.
In this whitepaper, you'll learn:
- The ROI of customer experience
- Three-pronged approach to defining and improving CX
- How to create a CX strategy at your organisation
- How to adopt a customer-focused approach
- And much more.