9th Mar 2005
Developing a CRM Vision and Strategy
A copy of Jennifer Kirkby's presentation 'Developing a Customer Relationship Management (CRM) Vision and Strategy' covering:
- What is a CRM vision?
- What is a CRM strategy?
- How does a CRM strategy fit in with other business strategies?
- How does Customer Relationship Management create value for an enterprise?
- What CRM techniques will enterprises use to build real customer value?