Developing a digital customer strategy for B2B
Digital transformation is gathering pace amongst B2B manufacturers. While digital disruption has taken place within sectors such as B2C and the media, manufacturing is now also undergoing a profound digital overhaul.
But an inadequate strategy is often cited as the main obstacle to successful digital projects. And while the business models of B2B manufacturers are often fairly complex, developing a digital strategy is entirely achievable.
In this whitepaper, Liferay will provide you with a step-by-step guide and a checklist that will help you form your digital strategy.
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