Customers expect seamless, intuitive, and personalized interactions when it comes to managing their money. It’s the overall exchange that counts, and that exchange needs to work for all players involved—customers and service providers—across every channel and step of the journey.
Financial services companies of all kinds are using programmable communications to build outstanding customer journeys that drive loyalty. Whether for performing a routine activity, offering a high-touch service, or sharing customer data effectively across the organisation, programmable communications can make every interaction unique and effortless. But what can a day in the life of customers and financial services workers actually look like when optimised with programmable communications?
Follow the scenarios in this guide to see how experiences are being reimagined across the financial services industry.