Direct Marketing in the Financial Services Arena: The Bottom Line on CRM

16th May 2001
This article discusses in detail how financial services companies are turning to CRM to prove the value of their institutions offerings and increased role in maintaining and expanding the customer base. Additionally, it identifies significant changes that the financial industry will undergo (i.e. increased reliance on the Internet) and how - with the proper CRM solution - these banks/financial institutions will be able to keep up and even increase the level of service to their customers. Lastly, the article explains how to choose a CRM solution that best suits your companys business goals, at a time when there are so many CRM options
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